*BSD News Article 64394


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From: crb@eng.umd.edu (Christopher R. Bowman)
Newsgroups: comp.os.linux.development.apps,comp.os.linux.development.system,comp.os.linux.x,comp.os.linux.hardware,comp.os.linux.setup,comp.unix.bsd.386bsd.misc,comp.unix.bsd.bsdi.misc,comp.unix.bsd.netbsd.misc,comp.unix.bsd.freebsd.misc
Subject: Re: Why to not buy Matrox Millennium
Date: Fri, 29 Mar 1996 05:01:54 -0500
Organization: University of Maryland
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Message-ID: <crb-2903960501540001@128.8.23.124>
References: <4j21ph$crr@slappy.cs.utexas.edu> <slrn4lbb5r.ai.mark@hunter.mas.org> <4jdac1$edc@solaria.cc.gatech.edu>
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In article <4jdac1$edc@solaria.cc.gatech.edu>, byron@cc.gatech.edu (Byron
A Jeff) wrote:


> I fail to understand how releasing an interface specification for a piece
> of hardware in any way enables a competitor to steal designs for the
> underlaying hardware. It reeks of a half cocked argument. Explain how
> Diamond or #9 will be able to steal and manufacture Matrox's chip from a
> list of registers along with the values that make the chip do accelerated 3D?
> I can't see it. I'm willing to listen to any arguments to the contrary.

Speeking as someone who designs chips; it isn't any easier to STEAL chip
designs, but if I was given the project of producing my own XYZ compatable
chip set using my own design but compatable with XYZ's hardware
interface.  It will take me a lot less time to do it if you drop a copy of
the hardware interface in my lap at the same time you assign the project,
than if you drop XYZ's board in my lap and say 'oh by the way, you'll need
to figure out the interface while you are at it.'  In this regard Matrox
has a point

Having said that I am STILL gonna blast Matrox.  Unless you give me mask
layout's, it's gonna take me ATLEAST 9 month MINIMUM to clone your chip,
build my board, ramp up production, write my own drivers (after all we all
seem to agree that XYZ's driver is subject to copyright restriction) get
marketing and advertising, and packaging all worked out.  Mean while
unless Matrox is a compelete bunch of idiot's (and this remains to be
seen) they aren't standing still.  I sure as hell wouldn't be, I'd be out
making my own product useless by pushing the state of the art and the
price performance curve as agressively as I could.

Plain and simple: Matrox's position is stupid.  Even if their worst fears
came true they still out to be able to obsolete their own product before
anyone else can copy and bring to market this year model.  This is why
companies like Intel, HP and Sun are as successfull as they are, they
don't wait for other to catch up, they canabilize their own products.

-----
Christopher R. Bowman
crb@eng.umd.edu
<A HREF="http://www.glue.umd.edu/~crb">My home page</A>