*BSD News Article 66993


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From: swanton@river.biddeford.com (george p swanton)
Newsgroups: comp.os.linux.development.system,comp.unix.bsd.386bsd.misc,comp.unix.bsd.bsdi.misc,comp.unix.bsd.netbsd.misc,comp.unix.bsd.freebsd.misc,comp.os.linux.advocacy
Subject: Re: Historic Opportunity facing Free Unix (was Re: The Lai/Baker paper, benchmarks, and the world of free UNIX)
Date: 24 Apr 1996 19:34:17 -0400
Organization: Biddeford Internet Corp.
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In article <31784FD9.28AA98F6@lambert.org>,
Terry Lambert  <terry@lambert.org> wrote:
>george p swanton wrote:
>
>[ ... ]
>] [...] Operating systems dont 'sell', applications do.

>Stop there.  Not to be obtuse, but if that's the case, why does
>Microsoft advertise Windows 95 and Windows NT at all?

Because they hyped the bleep out of NT and it more or less
just lay there? NT is technically superior to WfWG/W3.1/W95 but
people weren't willing to pay for 'just' technical superiority.

>Why didn't OS/2, which could run Windows and DOS applications
>(in a lot of ways, better than Windows 95) "fly off the shelves"?

Actually, OS/2 is a better example for than against the initial
assertaion; OS/2 can multitask circles around any of the Windows
packages and was more stable (though one could argue NT is of
comparable quality stability wise). "Windows runs Windows and DOS
programs, I already own Windows, why should I buy OS2?" Which
clearly they didn't. A better OS, but it didn't sell.

>I believe the "applications sell OS's claim" to be more than a
>bit naieve... at best, it's a gross oversimplification (one
>which IBM and Microsoft and Novell and SCO and ... don't believe).

You're right, it is a gross oversimplification, but not of
the same magnitude as the belief 'build a better OS and they
will come'. 

There are numerous factors which may weigh as or more strongly
than either of the above. Perhaps the largest is backwards-
compatibility, application software, particularly
in-house developed systems, represents a substantial investment.
Another is familiarity. Users want a shallow, short learning 
curve. Another, sadly, is marketing hype. A definite factor
in the outcome of the OS/2 saga was IBM's weak marketing of
the product.

I still believe application availability outweighs OS level
superiority in the mind of the average consumer but the
matter certainly doesn't reduce to any one maxim.

I should have expected an 'in kind' response to have drawn
a re-rebuttal (not that that's a word, or spelled correctly
mind you....

gps