SAN JOSE, Calif. - Not long ago, the
prophets of our digital future were touting DSL as one of the
hottest tickets to a broadband revolution that would utterly
transform telecommunications.
Homes and businesses would have hassle-free, always-on,
affordable and speedy Internet access. And DSL was not just
for Web surfing: Interactive television, telephones and
kitchen appliances - all connected - were supposedly just
around the corner.
Digital Subscriber Line technology, which runs over regular
copper phone wire, was also supposed to be a powerful vehicle
for ending regional telephone companies' domination over local
service.
But for independent DSL providers, the reality has fallen
far short of the promise. Wall Street lost confidence. Plans
to create nationwide networks were scaled back. Many
independents are going broke.
Emerging dominant now in the DSL market are the century-old
phone companies against whom complaints had piled up for
shoddy service and long installation waits.
The independents accuse the regional Bells of
anticompetitive behavior, of locking them out of the
neighborhood switching offices that link phone lines, the
telephone network and the Internet - of violating the spirit
of the 1996 Telecommunications Act, which promised more choice
and better service.
"We're on the precipice of disaster, and it's not clear our
industry is going to survive," says John Windhausen, president
of the Association for Local Telecommunications Services, a
trade group for competitive carriers that offer voice and data
lines including DSL.
Victims in the DSL drama include bankrupt NorthPoint
Communications, which in March sold most of its assets - but
not its customers - to AT&T for $135 million; Rhythms
NetConnections, whose chief executive quit and whose auditors
question its viability; and Covad Communications, which laid
off 800 people and scaled back.
Now, tens of thousands of customers are scrambling for
alternative providers or returning to slow dial-up modems.
"It's really tough for me to be giving this up," says John
Margarone, a Buffalo computer consultant about to lose his DSL
at his home where he invested $10,000 in equipment. "This
aspect of my business is dead right now."
The crisis of the upstart DSL providers would seem
paradoxical. Demand has never been stronger. Last year, U.S.
subscribers of DSL shot up by 500,000 to 2.4 million,
according to TeleChoice, a research firm. That number is
expected to swell to 5.7 million this year.
Most new DSL business is expected to fall to regional Bell
companies including Verizon, SBC Communications, Qwest
Communications and BellSouth, which claim 76 percent of all
subscribers.
For residential customers, cable or DSL service costs as
little as $39.95 a month. That price is difficult for
independents to match after they pay the phone company to use
its lines.
Under the Telecommunications Act, leased-line charges are
negotiated under a formula set by the Federal Communications
Commission. If no deal can be reached, state regulators step
in.
In the end, charges vary widely - but the independents say
the regional Bells game the system to their advantage. The
phone companies say fees should be higher.
Monthly leases for single lines that share both voice and
data can cost independent providers as much as $15. New lines
cost them as much as $30 each. Plus, the phone companies
charge for leasing space, line testing, security and air
conditioning.
"It turns out it was a faulty business model," said Michael
Goodman, a Yankee Group analyst. "Was it someone else's fault
that they built their business model at a competitive
disadvantage?"
The DSL buildup began in earnest in 1999, as the stock
markets boomed and plentiful venture capital emboldened DSL
companies to embark on nationwide rollouts. Internet Service
Providers, which worked with pure DSL providers as retail
partners, also spent furiously in a quest to grow.
Last year, the cash spigot closed as Wall Street stopped
prizing growth over profits. ISPs stopped paying their bills
just as their DSL partners were deep in the capital-intensive
network deployments.
The Bells leveraged what Epoch Partners analyst Mark
Langner called their "huge natural advantage," heavily
advertising their own DSL service.
Some DSL companies claim the Baby Bells did their best to
hinder competitors - denying access to equipment, losing
paperwork and slowing repairs. Such complaints were the basis
of antitrust lawsuits Covad filed against Verizon, BellSouth
and SBC.
The DSL imbroglio might be best understood in light of the
billions in profits to be made in a transformed communications
market. DSL lines can carry digitally rendered voice and
television service.
That threatens the Bells' decades-old cash cow.
"We're introducing a new technology that threatens the rich
revenue stream that they've enjoyed as a monopoly for the last
100 years," said Sal Cinquegrani of New Edge Networks.
The regional Bells insist they are being true to the 1996
telecom act, in which they cede monopoly control over phone
lines as a condition of being allowed to enter the
long-distance market.
"We have every incentive to provide nondiscriminatory
access and indeed do so," said Saralee Boteler, an SBC
spokeswoman.
Critics say there's more to the story - that the Baby Bells
have deliberately encumbered competition.
"I believe the Bells didn't do the training. They didn't
hire enough staff to handle the problem," said Bruce Kushnick
of the New Networks Institute, a telecom public advocacy
group.
"Basically, the rollout has been atrocious," said Kushnick,
a telecommunications consultant.