SAN JOSE, Calif. -- Not long ago, the prophets of our
digital future were touting DSL as one of the hottest
tickets to a broadband revolution that would utterly
transform telecommunications.
Homes and businesses would have hassle-free,
always-on, affordable and speedyInternet access. And DSL
was not just for Web surfing: Interactive television,
telephones and kitchen appliances -- all connected --
were supposedly just around the corner.
Digital Subscriber Line technology, which runs over
regular copper phone wire, was also supposed to be a
powerful vehicle for ending regional telephone
companies' domination over local service.
But for independent DSL providers, the reality has
fallen far short of the promise. Wall Street lost
confidence. Plans to create nationwide networks were
scaled back. Many independents are going broke.
Emerging dominant now in the DSL market are the
century-old phone companies against whom complaints had
piled up for shoddy service and long installation
waits.
The independents accuse the regional Bells of
anticompetitive behavior, of locking them out of the
neighborhood switching offices that link phone lines,
the telephone network and the Internet -- of violating
the spirit of the 1996 Telecommunications Act, which
promised more choice and better service.
"We're on the precipice of disaster, and it's not
clear our industry is going to survive," says John
Windhausen, president of the Association for Local
Telecommunications Services, a trade group for
competitive carriers that offer voice and data lines
including DSL.
Victims in the DSL drama include bankrupt NorthPoint
Communications, which last month sold most of its assets
-- but not its customers -- to AT&T for $135
million; Rhythms NetConnections, whose chief executive
quit and whose auditors question its viability; Covad
Communications, which laid off 800 people and scaled
back.
Now, tens of thousands of customers are scrambling
for alternative providers or returning to slow dial-up
modems.
"It's really tough for me to be giving this up," says
John Margarone, a Buffalo, N.Y., computer consultant
about to lose his DSL at his home where he invested
$10,000 in equipment. "This aspect of my business is
dead right now."
The crisis of the upstart DSL providers would seem
paradoxical. Demand has never been stronger -- and the
major phone companies are now reporting fewer
installation troubles.
Last year, U.S. subscribers of DSL shot up by 500,000
to 2.4 million, according to TeleChoice, a research
firm. That number is expected to swell to 5.7 million
this year but still fall behind the numbers posted by
the cable companies' competing services.
Most new DSL business is expected to fall to regional
Bell companies, which claim 76 percent of all
subscribers.
For residential customers, cable or DSL service costs
as little as $39.95 a month. That price is difficult for
independents to match after they pay the phone company
to use its lines.
Under the Telecommunications Act, leased-line charges
are negotiated under a formula set by the Federal
Communications Commission. If no deal can be reached,
state regulators step in.
In the end, charges vary widely -- but the
independents say the regional Bells game the system to
their advantage. The phone companies say fees should be
higher.
Monthly leases for single lines that share both voice
and data can cost independent providers as much as $15.
New lines cost them as much as $30 each. Plus, the phone
companies charge for leasing space, line testing,
security and air conditioning.
"It turns out it was a faulty business model," said
Michael Goodman, a Yankee Group analyst. "Was it someone
else's fault that they built their business model at a
competitive disadvantage?"
The DSL buildup began in earnest in 1999, as the
stock markets boomed and plentiful venture capital
emboldened DSL companies to embark on nationwide
rollouts.
"They were giving away close to a thousand dollars to
acquire that customer," said Joe Plotkin of the U.S. ISP
Alliance.
Last year, the cash spigot closed as Wall Street
stopped prizing growth over profits. ISPs stopped paying
their bills just as their DSL partners were deep in the
capital-intensive network deployments.
The Bells leveraged what Epoch Partners analyst Mark
Langner called their "huge natural advantage," heavily
advertising their own DSL service.
This story appeared in The Daily Herald on page C1.
|